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Table 1 Cialdini, Gragg, and Stajano principles (Ferreira et al. 2015; Caulkins 2017)

From: Review and insight on the behavioral aspects of cybersecurity

Cialdini six principles of influence Gragg seven psychological triggers Stajano seven principles of scams
Authority Authority Social compliance
Social proof Diffusion responsibility Herd
Linking and similarity Deceptive relationship Deception
Commitment and consistency Integrity and consistency Dishonesty
Scarcity Overloading Time
Reciprocation Reciprocation Need and greed
  Strong affect Distraction