Table 1 Cialdini, Gragg, and Stajano principles (Ferreira et al. 2015; Caulkins 2017)
From: Review and insight on the behavioral aspects of cybersecurity
Cialdini six principles of influence | Gragg seven psychological triggers | Stajano seven principles of scams |
|---|---|---|
Authority | Authority | Social compliance |
Social proof | Diffusion responsibility | Herd |
Linking and similarity | Deceptive relationship | Deception |
Commitment and consistency | Integrity and consistency | Dishonesty |
Scarcity | Overloading | Time |
Reciprocation | Reciprocation | Need and greed |
| Â | Strong affect | Distraction |